The right way to Create a Powerful Instagram Social Media Marketing Strategy
One of the most powerful promotion tools marketers have today is social media. The Facebook posts to tweets on Twitter, sharing your products or services in social media platforms is a great way to increase brand awareness, bridal, sales, and leads.
However, many people are left scratching their whole heads when it comes to marketing with Instagram.
Many of us use Instagram as a personal account to post photos of our family, associates, vacations and food – but how can it bring into business? And should it?
With the speed of which Instagram is growing, don’t underestimate its value to boost your company and marketing efforts.
It has grown into an incredibly priceless marketing platform and even though the 18-29 year old’s are still established users, the higher age groups are catching on and catching in place fast.
Some 2018 Instagram stats from Sprout Cultural are telling:
- • 7 out of 10 hashtags about Instagram are branded
- • 80% of users adhere to business on Instagram
- • 65% of top-performing Instagram posts feature products
If you feel the tug to explore Instagram as part of your social media marketing strategy, check out these initial pointers to assist in getting started:
1. Use Hashtags Wisely
You don’t need to cram any hashtag you can think of in one post, but you do need at least one or two.
A hashtag is the # sign followed by descriptive text about your image as in this example, I used #marketing and #ctaconf, which was the conference I was attending when i bought it.
When a user clicks/taps on a hashtag or types some hashtag into the search box, it brings up all images involving that hashtag. The user can even subscribe to continue to follow of which hashtag.
The hope is the user will see your pic, head to your profile and best-case scenario, follow people and get engaged with more of your posts!
However , when hashtags are extremely popular, the competition to show up in the results is ferocious. Similar to SEO keywords, the more popular a term is, the exact harder it is to stay at the top of the search results. Thus, my favorite example of using #marketing really was futile if I wanted to have any traction from that post.
You want to make your hashtags strongly related to your business and location, but also engaging enough that a user could type them into Instagram’s search box.
- • Express you have a pizza joint in Vancouver. You post a pic of your Pepperoni pizza with the hashtags #VancouversBestPizza #NicolosRestaurant #DeliciousDeepDish
- • Or you’re a Toronto wedding designer. You post an image of a bride and groom’s primary dance with the hashtags #TorontoWeddingPlanner #LoveWins #WinterWedding
Holidays plus special events are an excellent time to promote your business and achieve Instagram followers. Whether it’s a sale on Black Friday, a Thanksgiving-related use for your product or a product shout-out on Domestic Dog Day, they are all ideal opportunities to showcase your business manufacturer in a non-salesy way.
2 . Thank Your Audience pertaining to Showing Up
- You don’t just post a bunch of photos and hashtags and wait for the likes to roll in.
- To gain Instagram followers boost organic, engage your audience and grow sales or leads, you might want to put in the time.
- See an example here from video qualified Michele Moreno where she responds back to each of the commentary left on her video post.
- So if someone leaves the comment or question on one of your posts, take the time to rsvp and thank them/answer their question.
- Take a look at their description, and if you like what you see, follow them.
- Businesses often carry out commenters first, in the hopes that they might return the go for.
You can also look for people who might be interested in your product, next comment on their photos and/or follow them, but shouldn’t spam them with an ask to follow you right away.