How businesses use explainer videos to increase conversion rate and sales

First of all, we should understand that before anything, sales are based on trust. Trust is based on relationships – that is why you need to start talking with your customers.

So what you need first to talk to people?

People buy things that they understand.

Before anything people should understand your product or service before making any purchase. Another question is how your product is different from your competitors-what is your unique selling point?

After you read this article you will learn how 2d explainer video companies help business to increase sales.

Explainer videos just explain

Explainer video is a great tool for talking to the peoples’ pain points – they hook very fast as they address to the pain points. After they tell about the solution. Let me explain how it works:

Imagine you need to fix your roof and you come across a video that tells about a great company that can do that. What would you do?

At least you will watch a short video to understand if that works for you.

This should be the first part of an explainer video. After they talk about features and benefits. And this is very important

Explainer videos tell about the features and benefits

You want to be very careful here. marketers usually do not see differences between features and benefits

  • Features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on.
  • Benefits by definition, show the end result of what a product can actually accomplish for the reader.

Explainer videos deliver call to action – CTA

Call to action is one of the most important parts of your video. You think that it is obvious if people have pain and found the solution and it works for them then they will find ways to purchase. Well, it is not like that. You must tell exactly what viewers should do after watching your video. Here are some

  • Visit your website
  • Register on your website
  • subscribe for the free trial and many more

How you can use your explainer video?

They say that explainer video is s swiss knife of video marketing. And we agree with that. Imagine, you can use your explainer video in every stage of your sales funnel.

  • Website homepages
  • Product or service pages
  • Social media advertising
  • Email marketing
  • Trade show
  • Sales meetings


Actually, a 2d explainer video has unlimited possibilities. Just you want to remember one thing-explainer video can attract, start a conversation, tell about the product and lead people but the sales should happen by people.

News Reporter